The Fair as Part of Your Marketing Strategy

Marketing refers to the planning, coordination and control of all business activities focused on current and potential markets. For this purpose, marketing policy instruments, such as bespoke exhibition stands , are used. These instruments are referred to as a marketing mix and consist of product design, price and condition adjustments as well as distribution and communication measures. Thus, a company controls its influence on the sales market. Change in Trade Fair Formats Trade fairs have long proven itself as an efficient medium of distribution or communication policy. In times of the internet, however, […]

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